I believe the best way to grow your business, build your audience, and reach more people is to create campaigns that are customized to each platform and integrated to amplify a single message. Here are a few examples of campaigns that I have launched.
Single Day INTEGRATED Campaign
In 2015 I directed and designed a single day Giving Tuesday campaign that resulted in over $124,000 in revenue and produced record traffic to the organization's website. We created a strategy that took advantage of instagram and facebook's autoload video features to help drive traffic to a custom-designed landing page. This campaign was 100% digital, and it enabled us to launch a seamless experience across multiple landing pages, social media platforms, and emails.
16-City Event Marketing Campaign
In 2015 and 2016, I created an integrated marketing campaign that leveraged both print and digital media to covert prospects in our database from prospects to registered guests. After redesigning the print invitation, launching the organization's first video header landing page, and creating targeted Facebook advertising, I was able to help grow attendance by 40% and increase our web traffic by 435%.
Print Invitation Suite for gala
In 2015, I oversaw and deployed a multi-tier printed invitation suite for an event used to launch The Campaign for Biola University. The goal was to extend the marketing reach of the organization on a strict budget while maintaining a level of sophistication in the appearance of the invitations. This project generated nearly $4M in revenue and attracted over 1000 attendees.
Learn more about my approach.
Great results are the product of hard work and planning ahead. It is possible to reach people in ways that create value instead of spreading spam, but remarkable marketing requires a great system. Let's chat about building yours.