RESUME

Campaign Marketing Manager

Biola University| La Mirada, CA.

Feb 2015 - Present

 

Directed all digital and print marketing for largest-ever capital campaign resulting in $180M raised. 

  • Launched refreshed digital brand and optimized website increasing overall web traffic by 435%.

  • Created strategy and executed single day integrated digital campaign that produced $124,000 in revenue and surpassed previous record by 640%.

  • Conducted complete audit and review of organization’s email analytics and optimized content for conversion resulting in a 5% increase in CTR across organization.

  • Deployed and optimized PPC advertising campaigns for 16-city event campaign tour resulting in hundreds of registrations and generated over $700k in revenue. 

  • Managed and wrote copy for direct mail marketing campaigns resulting in over $1M generated. 


Admissions Representative

Biola University| La Mirada, CA. 

May 2014 - Feb 2015

Lead business development for new university product designed to increase revenue and retain customers. Served as university’s primary recruiter representing the Southern California area. 

  • Advertised and sold new education product that resulted $56,000 in sales in under two months. 
  • Designed, developed and launched the Admissions Innovation Hub that prototyped two customer retention initiatives which resulted in an estimated $2M in savings for the university.
  • Partnered with marketing, IT, admissions and the Chief Education Technology Officer to create and customize marketing materials for product as well as launch the program’s new registration and payment portal. 

Project Manager

Sam's equity management

june 2013 - may 2014

Managed real estate assets during their rehabilitation in preparation for future tenants and buyers, and developed marketing communication sequences to produce qualified leads.